Logo for Digital marketing company

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The task:
To create logo for a digital marketing company.
The company's name is Sandy Feet Group, with 2 trading names within the company – Sandy Feet Digital and Sandy Feet Education.
The client wanted the logos to have "professional/high end/digital" look.

The process of creating Sandy Feet Group logo:

1.

I received a brief from the client and asked extra questions to gather all required information for making the logos.

2.

I did design research to gather references and find out the general design style in the marketing field.

3.

I analysed the company's individual unique selling points and characteristics.

4.

I made a Mood Board with logo, color and font ideas.

5.

I made 10-15 different logo Sketches based on the Mood Board.

6.

I created and presented 3 different logo options with a textual explanation of my design decisions and send it to client.

7.

Client chose his preferred logo.

8.

I created visual design instructions for logos with branding notes, colors, fonts and sent it to client.

The result:
The final result consisting of 3 logos.
Logos contain:

- Stylized SF letters

- Dynamic composition, represents speed and freedom. Suitable for the modern digital marketing company which should react fast to changes and innovations

- Golden yellow color associates with sand (the part of the company name) and with gold (profits which business receives while having good marketing)

Contacs

E-mail: tanyakulikdesign@outlook.com

You can find me online here